Table games mean more business for Lincoln sign company

Table games mean more business for Lincoln sign company

LINCOLN - The expansion of table games at Twin River Casino has meant an uptick in business for an area sign company.

Mandeville Sign Inc., headquartered on George Washington Highway, was hired to create new signs for the parking lot and each of the casino's entrances, as well as update interior directional signs, which had to reflect location changes on the gaming floor and throughout the facility.

The company has also been hired to redesign the Blackstone Cigar Bar sign, which has yet to be installed.

Mandeville Sign is owned by siblings Jeanne, Tom and Jim Mandeville, the grandchildren of Alcide Mandeville, who founded the business in Central Falls in 1917. It has since moved to Pawtucket and then to its current location in Lincoln, where it has been for 15 years.

The Twin River project required a "pretty major retrofit" of all existing signage that directs visitors to places like restrooms and gaming areas, Jim said, but it came in under budget and on time.

There were 115 different signs total, said Robert Boronski, head of sales and marketing development at Mandeville. There were also VIP Parking signs, which were installed eight months ago.

Mandeville Sign also created original designs for the new entrance signs, which include a compass detail. These entrances had never been marked before.

"It's meant a lot of signs," Boronski said, with all original designs. "They came to us without any preconceived notions. They are terrific people to work with."

Mike Barlow, vice president of property operations at Twin River, said Mandeville Signs, the only area company he could think of that saw an increase in business from the table game expansion, worked well with a "tight timeline."

Finally having signs at the entrances was long overdue, he said, and has already made a big difference.

"I think what we ended up with is really great," Barlow said. "To work with them, they've been extraordinary. It was great for us to have the opportunity to work with a local company."

The Mandevilles said they feel the same.

"I don't think the Rhode Island economy has been booming," Jim said. "It's great to work with local companies."

While the sign company has roots in the area - the Mandevilles' father, Roland Mandeville, is responsible for the Jolly Cholly's clown - it has clients all over the country. Panera Bread, Talbots, Vera Bradley, Spencer Gifts, and the former KB Toys and Linens 'n Things are just a few.

But working with a fellow Lincoln business brings the possibility to see the work in person, rather than online.

"We're just down the street," Jeanne said. "We'd love to do more work in Rhode Island."

Area clients also include AT Cross, Amica, Pawtucket Credit Union, Collette Vacations and Mastery Martial Arts.

Jeanne said seeing a smile from a satisfied customer is different from receiving praise through an e-mail.

"It's nice to be able to meet people face-to-face," Jeanne said. "It's the old-fashioned way of doing business."

Aside from making signs for corporations, Mandeville Signs has a lot of clients who are also running small family businesses.

Roland made the first sign for Village Pizza in Central Falls 41 years ago. His kids just made a new sign for the second generation of pizza shop owners.

"Our business is made up of family businesses pretty much like that," Jeanne said. "A lot of that is really pride in ownership and pride in craftsmanship."

She said it is rewarding to drive by a sign made by the family.

"It is that sense of pride," Jeanne said. "We made that and it's still there."