Sport Clips offers MVP experience

Sport Clips offers MVP experience

Sport Clips, a salon that caters to men and boys with MVP treatments and five televisions tuned to sports, opened March 17 in Albion Commons at 618 George Washington Highway, Lincoln. (Valley Breeze photo by Meghan Kavanaugh)

LINCOLN - Just in time for March Madness, a hair salon catering to men and boys, with MVP services and flat-screen televisions that play only sports, has opened in Albion Commons.

Upon arrival to Sport Clips, clients walk in to see a 65-inch TV and rows of baseball stadium seats in the waiting room. The salon floor features eight chairs and another four 42-inch televisions among sports décor like lockers and stadium murals.

Owned by Ed and Maria Passarelli, Sport Clips opened on March 17 at 618 George Washington Highway. The salon is not a barbershop, so clients will find no shaving services.

Instead, Sport Clips is known for its MVP service, a $5 add-on to a haircut that takes place in a separate, spa-like room with heated massage chairs and includes a steamed hot towel face wrap, a massaging shampoo and a neck and shoulder massage.

"From a guy's standpoint, that's what really makes it different," Ed said, adding that clients can also receive free neck trims between cuts. "It goes from a haircut that's quick and fast and great in a sports environment to an experience."

"All in 20 minutes," Maria added.

This is the first business for the Saunderstown residents who raised their children in Ed's native Smithfield. Maria had previously worked as a regional manager for a competing hair salon company, and Ed is self-employed in the income tax and retirement services business.

Opening Rhode Island's first Sport Clips, a franchise that has 1,200 stores nationwide, was a way to start anew after Maria's job of 20 years was eliminated, they said. They already have plans to open four more throughout the state.

"We're really excited," Maria said, explaining that it was Sport Clips' consistency and commitment to cleanliness that attracted her to the business.

A men's haircut costs $17, with the additional MVP service bringing the total to $22.

It's a no-chemical salon, Maria said, so clients do not have to worry about smelling like "frou frou" product when they leave. All stylists also have experience cutting women's hair, she added. To keep wait times at a minimum, no appointments are necessary.

Sport Clips is open Monday through Friday from 9 a.m. to 8 p.m., Saturday from 9 a.m. to 6 p.m., and Sunday from 11 a.m. to 5 p.m.

Discounts are available for police officers, fire fighters, first responders and military personnel. Visit or call 401-334-4MVP (401-334-4687).