Lincoln’s Logan on winning ad team

Lincoln’s Logan on winning ad team

Lorianna Logan, of Lincoln, back row center, appears with fellow Johnson & Wales advertising and marketing communications majors Jordan Varholy, left, and Michael Gotera, right. Sydney Gray holds the trophy.

PROVIDENCE – Johnson & Wales University’s Ad Team won first place at the 2017 National Student Advertising Competition, held by the American Advertising Federation in New Orleans. Lorianna Logan, of Lincoln, was among the members of the winning team.

This is the first time the JWU Ad Team has come in first place, and the first time a New England school has won the competition. The other seven finalists were: University of Kentucky, Florida State University, Oklahoma State University, University of Central Oklahoma, Webster University, Grand Valley State University and South Dakota State University.

JWU’s team was made up of 31 students from the marketing, graphic design, media communication studies and advertising and marketing communications programs. The Ad Team’s winning presentation was for Tai Pei, which specializes in Asian-style cuisine. The team’s advertising campaign included elements of television, radio, social media, and print.

The Ad Team won a grand prize of $3,500. Oscar Chilabato, associate professor in the JWU College of Business and the team’s faculty adviser, said, “Our strengths this year – our research and insights – were tightly tied to our creative recommendations, and we have been rewarded for them. I am proud of this group for all that they have accomplished.”