Parra opens Monster Tree Service of Northern R.I.

Parra opens Monster Tree Service of Northern R.I.

John Parra, standing in front of his company truck in Lincoln, is launching Monster Tree Service of northern Rhode Island this month.

LINCOLN – Cumberland resident John Parra is trading in his desk job to return to his roots in the tree industry.

Next Monday, July 8, Parra, who got his start working on his parents’ tree farm in Brazil, will launch Monster Tree Service of Northern Rhode Island, based in Lincoln.

His parents were teachers, who upon their retirement bought a cattle ranch. When Parra’s mother passed away and the work became too much for his father, the ranch was converted into a tree farm. There, they grew pine and eucalyptus trees that would eventually be cut, made into pulp and exported to the U.S. to make paper products such as cardboard boxes.

On the farm, Parra and his siblings got a crash course in business from a young age.

“I needed every drop of that education,” he said. “My father, who is almost 90 now, passed on this crazy work ethic. He had two jobs, working as a high school principal and teaching at university at night. We saw him and my mother working so hard. Because of that, I don’t think any of my siblings are ever late to work.”

When Parra was 20 years old, he left Brazil for Rhode Island. “That was Feb. 18, 1990, and I’ve been a Rhode Island resident ever since.” Parra said. He worked in the restaurant industry for Spain Restaurant before earning a degree, taking a job at Putnam Investments and later working 15 years for Fidelity Investments.

Looking to ditch his desk job to start up his own venture, he made the decision to open the first R.I. Monster Tree franchise. It’s a full-service company, offering tree trimming and removal services, lawn and soil care, shrub and hedge pruning and trimming and total plant health and maintenance.

In addition, the company is available 24/7 for emergency tree removal services, including emergency tarp installation, storm damage cleanup and help with insurance claims.

“If you have a sick tree we can give it medicine and make her healthy again, if it’s being eaten by bugs we can give her poison to get rid of them, or food because there’s not enough water where she is,” he said.

“If a tree has lost 25 to 35 percent of her canopy, it won’t recover, but we try to diagnose the plant before it has reached the point of no return.”

Parra lives in Cumberland with his wife and their three children.

Visit www.whymonster.com or call 401-250-8733 for more.