Blogs | Brad Poirier

Monday, February 20

The great Don Draper once said "If you don't like what is being said, then change the conversation." So while it may be super frustrating to see one of those pesky millennials leaving you a bad review because their Valentine's dinner didn't go as planned, this presents a great opportunity to turn lemons into lemonade. Negative reviews are just as important as positive reviews. How could that be?

Google loves reviews. The more Google loves you, the better chance you have of another...

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Wednesday, December 28

Quick Question: What's the first thing you did this morning when you woke up. I'm willing to bet it involved picking up your smartphone and performing some sort of mobile action, wether it's checking email or scrolling through Facebook or Instagram. We are in a mobile-first world. If you're still trying to figure out how to get ahead in this "digital world", this article is well beyond that. The world is (rapidly) shifting to a mobile world. You need to provide an incredible experience on...
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Tuesday, December 20

Let’s face it. Personal New Year’s resolutions are made for one thing: to be broken. Only 8% of people are successful at achieving their resolution. The #1 resolution each year is to lose weight. The struggle is real when you are faced with eating a 3,500 calorie pizza for lunch and a wedge salad. Pizza. Always. Wins. Your business resolution, however, has a much better chance at success. In fact, this article will show you how to have a guaranteed 100% success rate in your business...

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Thursday, December 1

As the 2016 year comes to a close many of us are dining out. Wether it's because family is in town or you're out shopping or you just want to take advantage of those 1/2 price late-night shakes at Sonic. Let's say you're out to dinner though, it's Wednesday aroudn 6 P.M. You and your friends sit down, the waitress greets you and hands a menu and printed specials page. The menu is the lunch menu and the specials print out is...
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Tuesday, November 8

SEO or Search Engine Optimization is amongst the most requested services of any digital marketing agency . This presentation goes through the steps your organization needs to take in order to scan and fix errors on your website to boost your search engine rankings. We break down the anatomy of a search engine results page (SERP) and also how Google views your website verses a human. Contact...

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Tuesday, November 8

Digital advertising is a common way to increase your website traffic or lift your brand's presence. These are amongst some of the most requested services from our   digital marketing agency   . This presentation goes through the differences between the two largest digital advertising platforms: Facebook & Google PPC along with how to (properly) set up a campaign for both of them. If you need help with...

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Tuesday, October 25

Tips on choosing fonts for your website

Your love for comic sans is killing your website. Or the fact that you’re probably using way too many fonts. For a webpage’s sake, using a wide range of fonts (or again use of comic sans or the like) can actually hurt your website’s ranking and more importantly the user experience. Even if you have that font installed on your computer, another user might not have that on his computer, mobile device, screen reader etc. So...
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Tuesday, August 30

Every 60 Seconds On Facebook

Every 60 seconds on Facebook, there are: 510 comments on posts, 293,000 status updates, and 136,000 photos uploaded. (Source: The Social Skinny) 42% of marketers say that Facebook is critical to their business. So why are you ignoring your Facebook page? Facebook pages are sort of like fine china, they shouldn’t collect dust and they shouldn’t sit behind the $5 knick knack on your mantle. Here’s to putting our digital white gloves on and wiping off the...

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Friday, August 19

There's an app for that
In 2016 there are over 4million apps available (http://www.statista.com/statistics/276623/number-of-apps-available-in-le...) on the major app stores. Does that mean your business should have a mobile application? Possibly, but ask yourself: Does my business currently have a mobile website as well? Many believe that a mobile app is a replacement for having a...

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There's an app for that
In 2016 there are over 4million apps available (http://www.statista.com/statistics/276623/number-of-apps-available-in-le...) on the major app stores. Does that mean your business should have a mobile application? Possibly, but ask yourself: Does my business currently have a mobile website as well? Many believe that a mobile app is a replacement for having a...

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