Blogs | Brad Poirier

Friday, September 1

Let me start off by saying that Autumn is my favorite time of the year. I also happen to like pumpkin flavored treats.

Here’s what I don’t like. Pumpkin flavored treats in AUGUST.

‘But it’s only one month away from fall’. You would be slightly correct.

This year the Autumnal Equinox starts September 22, 2017. So, it would be a little over a month away. Semantics, sure. Here’s my real problem with this though.

Why can’t we as society just savor the moments. Here in...


Friday, August 25

Like most kids today, I've had a phone since I was 16 years old.

Except I was 16 in 1998. Most adults didn't even have cell phones back then.

I was one of just a handful of kids in my school to have a phone, and my graduating class, for what it's worth, was just shy of 1,000 students.

You could say that for the past 20 years I've been a phone and tech junkie. With every phone I've purchased, I've also purchased some sort of warranty to go with it.

From my first...


Friday, August 4

Also not a fan of lawn mowers.

I would rather have to clear snow every day for the entire winter than mow my lawn every week.

I know what you’re thinking: “I’m blaming you when we have a bad winter this year. You brought the snow upon us."

Hear me out.

I have a lot of terrain to cover and these are no up-and-down nice paths. Truthfully, if I took better care of my landscape it would be slightly more manageable. My back yard is about 100 feet long by 30 feet wide...


Tuesday, March 7

“You can build a website for free”, they say. “Custom website design, only $300”, they say. These are two common sales pitches that I hear going around. The first is from big companies like Wix and Weebly or Squarespace who will sell you a DIY website builder for either FREE or a few dollars per month. The latter is from various local companies who will claim to custom design you a website for a very low price. Now to a start up SMB or one that is struggling for cash flow but needs a new...


Monday, February 20

The great Don Draper once said "If you don't like what is being said, then change the conversation." So while it may be super frustrating to see one of those pesky millennials leaving you a bad review because their Valentine's dinner didn't go as planned, this presents a great opportunity to turn lemons into lemonade. Negative reviews are just as important as positive reviews. How could that be?

Google loves reviews. The more Google loves you, the better chance you have of another...


Wednesday, December 28

Quick Question: What's the first thing you did this morning when you woke up. I'm willing to bet it involved picking up your smartphone and performing some sort of mobile action, wether it's checking email or scrolling through Facebook or Instagram. We are in a mobile-first world. If you're still trying to figure out how to get ahead in this "digital world", this article is well beyond that. The world is (rapidly) shifting to a mobile world. You need to provide an incredible experience on...

Tuesday, December 20

Let’s face it. Personal New Year’s resolutions are made for one thing: to be broken. Only 8% of people are successful at achieving their resolution. The #1 resolution each year is to lose weight. The struggle is real when you are faced with eating a 3,500 calorie pizza for lunch and a wedge salad. Pizza. Always. Wins. Your business resolution, however, has a much better chance at success. In fact, this article will show you how to have a guaranteed 100% success rate in your business...


Thursday, December 1

As the 2016 year comes to a close many of us are dining out. Wether it's because family is in town or you're out shopping or you just want to take advantage of those 1/2 price late-night shakes at Sonic. Let's say you're out to dinner though, it's Wednesday aroudn 6 P.M. You and your friends sit down, the waitress greets you and hands a menu and printed specials page. The menu is the lunch menu and the specials print out is...

Tuesday, November 8

SEO or Search Engine Optimization is amongst the most requested services of any digital marketing agency . This presentation goes through the steps your organization needs to take in order to scan and fix errors on your website to boost your search engine rankings. We break down the anatomy of a search engine results page (SERP) and also how Google views your website verses a human. Contact...


Tuesday, November 8

Digital advertising is a common way to increase your website traffic or lift your brand's presence. These are amongst some of the most requested services from our   digital marketing agency   . This presentation goes through the differences between the two largest digital advertising platforms: Facebook & Google PPC along with how to (properly) set up a campaign for both of them. If you need help with...