Blogs | Brad Poirier

Tuesday, December 22

Making the case for personalization


Sunday, December 20

Is your website mobile-friendly?

This infographic outlines some statistics around behaviors or mobile users and breaks down some myths about who they are. (Hint, it's not just the millennials or the "facebookers"). Feel free to save this infographic and share it across your favorite social media channel.
We specialize in building multi-screen websites that perform well across desktops, tablets and all types of smartphones....


Tuesday, December 15

What do you mean four types? The wide world of websites can be quite confusing. It changes rapidly and understanding all of the terms can be challenging. SEO what? Mobile-Friendly huh? Responsive what-sie? So I'm going to take a few minutes and explain the differences to outline exactly what each of the types of websites are, which type we build with, and why you should choose one or...


Monday, November 23

Do I really need a website if I already have a Facebook business page?

Some businesses use a Facebook page as a stand-in for a company website. 
 Knowing the differences between the two is important to your success. Use this handy infographic as a reference when asking yourself if you should be setting up a stand alone website in addition to your Facebook page.
Want more? Email us at to get...


Wednesday, November 11

Everyone seems to be talking about Facebook, Twitter, Instagram and yes, Google+ these days. There isn’t a lot of talk, though, about how to actually use these beyond sharing photos of red cups and salads in mason jars. I’m here to help you with that. Let’s see if we can turn those likes, hearts (favorites for you Twitter veterans) into real customers.

1) Social Media itself
While this may seem obvious, it’s not. Building a Facebook page or setting up a Twitter account does...


Monday, October 12

Anyone can make one:
For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top.

The writer can show their personality:
In blog posts, the writer has more leeway to add in their voice and personality than other types of writing.

Blogs are a great form of mass communication:
You can help people, learn new things, entertain your...


Thursday, October 8

Spare some change? Spare some time? Who can't remember the infamous, spare a square episode of Seinfeld. I was thinking about being "sparing" this morning when I used the last tiny amount of hair gel. I was already low, but today I emptied it. As it was getting low, however, I started using the gel sparingly. So it got me thinking, what else do we start to use sparingly when we get low on it? How does this apply to you as a business owner?

Time. That's the answer, the answer to just...


Wednesday, September 16

"Google It." I'll take a guess that you say that at least a few times a week. Why? Google is almost now synonymous with internet searches. Did you know, however, that over 48% of all Google searches start from a mobile device? Chances are your customer right now is searching for your type of business or service, and they're doing it from a smartphone. More than 40% of all websites in 2015 are still not mobile friendly. Here's five reasons that you need a need a mobile site.
Not sure if...