Reynolds named VP at BayCoast

Reynolds named VP at BayCoast

LINCOLN – BayCoast Bank has named L’Oreal Reynolds, of Lincoln, as vice president and marketing director.

In this role, Reynolds is responsible for developing and implementing integrated marketing campaigns, traditional and digital media, partnership growth and event planning. In addition, she identifies opportunities to improve the customer experience and ensure retention.

She is a graduate of New York University with a bachelor of arts degree in economics.